portfolio

Thalia Jassemidis

Brand Marketing

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Louisiana Tech University

Marketing

Bachelor of Science

Background

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Elegant Premium Bird Logo
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Louisiana Tech University

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Columbia Business School

MBA


Digital Marketing Certificate


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About Me

Hi there! I'm a creative professional who's passionate about branding and visual storytelling. Growing up, I developed a strong appreciation for my Greek heritage, which has inspired my unique approach to branding and my love of bold visuals. With my diverse experiences in team management, project management, and marketing, I'm ready to bring my fresh perspective and energy to help companies achieve their goals.



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Expertise

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  • Branding & Visual Communication
  • Digital Illustration
  • Global Project Management
  • Product Management
  • Content Visualization & Execution

Above the Fold is a quarterly Newsletter that highlights upcoming holidays, featuring an array of content including links to images, videos, banner ads, and brand visibility achievements.


I crafted the quarterly email and supplied the corresponding asset collections internally as well as externally to account customers.

upcoming holidays

  • New Year’s Eve
  • MLK Birthday
  • Lunar New Year
  • Black History Month
  • Super Bowl Sunday
  • Valentine’s Day
  • National Drink Wine Day
  • Women’s History Month
  • Mardi Gras
  • International Whiskey Day

Brands:


  • Armand De Brignac
  • Chandon
    • Exceptional Wines/Women
    • Garden Spritz Winter Video
  • Wine Spectator Top 100
    • Cloudy Bay
    • Dom Perignon
  • Hennessy
    • Black History Month Banners
    • Lunar New Year Banners
  • Krug
  • Veuve Clicquot
    • Clicquot in the Snow
    • Garden Gastronomy

Major visibility accomplishments



For the first time ever, Walmart added digital banners to the adult beverage pages.



Albertsons Companies have developed a wine landing page, which now features our brands in their recipe section.

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"It’s probably my favorite banner on site right now. ❤"

Site Merchandising Manager stated



Created Brand Educational Email blasts

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I developed third-party CRM materials that were distributed by major retailers to their customers, providing brand education and product availability information


Created and curated seasonal Digital Asset Databases

for both internal and external partners, increasing online sales by 6.5x

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Large Database Expanding >25 brands

Single Brand Asset Database

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Expanded Digital Asset Databases to be multicultural, and holiday-inspired

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2022 LUNAR NEW YEAR • DIGITAL ASSETS

FEBRUARY,1 2022

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Celebrate the time-honored tradition of the Lunar New Year this year signified by the Year of the Tiger, a time of hard work, rewards, and recovery.

V.S.O.P

X.O

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V.S.O.P


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X.O


Digital Banners Lifestyle/Beauty Shots Videos/Animated GIF

Paradis


Digital Banners Lifestyle/Beauty Shots Videos/Animated GIF

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I built a comprehensive digital asset library that was distributed both internally and to external accounts, providing a wide range of promotional materials for the Lunar New Year campaign, including banner ads, lifestyle images, and videos/animated GIFs.

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Brand

Storytelling

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The salty spray of the sea splashes against the fisherman's weathered hands as he pulls a bottle of wine from the ocean's depths. The sun beats down as a mouth-watering meal is prepared to accompany the fresh catch. Laughter fills the air as friends clink glasses and savor the simple pleasures of life.

Website Development

Local Pet Sitting Company

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Contact Me

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